Do all long-term care insurance policies cost the same?

Definitely not and that's one reason why it pays to speak with a knowledgeable long-term care insurance professional. For example, an American Association for Long-Term Care Insurance member ran price quotes for a "generous" plan of protection assuming equal conditions for a 55 year old spouse. A policy from Genworth or John Hancock would cost about $1,400. The same coverage from New York Life would run $1,945 and from Northwestern Mutual $2,400. These are all great companies and rates vary for a variety of reasons. But, as you can see, it clearly pays to check around. The savings can be substantial.