According to conference organizers, the American Association for Long Term Care Insurance, this is one of the most necessary topics to be explored. “Insurance professionals really need an understanding of how consumers utilize services in order for them to market and sell appropriate levels of coverage,” explains Jesse Slome, director of the American Association for Long Term Care Insurance. “Otherwise they could be advising clients to get too little or too much protection.”
The conference which takes place May 18-20, 2014 at the Westin Hotel in Kansas City is the largest gathering of independent insurance professionals who market LTC solutions.
“The Summit brings together national leaders with experts from across the industry,” Slome explains. “We have put together a program that will be of interest and value to insurance professionals who have never sold long term care insurance products as well as to the thousands of dedicated LTC specialists. Each session is specifically designed to deliver information and how-tos that will directly benefit those attending.”
Most consumers mistakenly associated long term care with a nursing home stay the AALTCI director points out. “The vast majority of new long term care insurance claims begin with a need for care at home,” Slome stresses. “Long term care insurance today is really nursing home avoidance protection but do people need round the clock care which can be enormously expensive or have they learned to manager their care to meet their level of benefits? We hope to explore that topic in detail.”