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November has been declared Long Term Care Awareness Month to support increased awareness and education surrounding the importance of planning for the risk of and the role played by long term care insurance.
“Long Term Care Awareness Month provides an opportunity for all those involved in the various industries to focus on creating heightened awareness,” shares Jesse Slome, executive director of the American Association for Long Term Care Insurance, the long term care insurance trade group. Slome is the creator and founder of the Awareness Month program, first established in 2001. The event was recognized by a Congressional Resolution and has been since proclaimed by governors and mayors across the country.
As part of AALTCI initiatives, the organization published a special insert within copies of November’s Kiplinger’s Personal Finance magazine. “The special insert addresses strategies and provides examples of ways to save on long term care insurance, an important option that is again gaining recognition in light of fewer government options,” according to Slome.
Long Term Care Awareness Month is primarily designed to be a grassroots effort. “We know that many companies undertake special programs and certainly insurance agents do what they can to use the opportunity to create awareness,” Slome add. “We know many top long term care insurance specialists will offer a free, no risk evaluation of risk, needs and costs,” Slome shared.
