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To promote heightened awareness of the importance of long term care insurance a Times Square billboard was utilized by the American Association for Long Term Care Insurance.
“Consumer awareness and education is our number one priority and the world’s crossroads is the ideal place to start generating exposure,” declares Jesse Slome, director of the American Association for Long Term Care Insurance. The Association executive director’s image appeared on a Times Square billboard as part of a national public relations campaign launched last week.
The Association is releasing results of their 2014 Long Term Care Insurance Price Index. “People need to understand that long term care insurance can be much more affordable than many perceive,” Slome notes. “We undertake the annual study to show different typical scenarios that are very helpful in addressing misperceptions about the costs for this valuable protection.”
Slome’s image on the billboard appearing on Manhattan’s Seventh Avenue and 43rd Street was part of the national campaign that included a national news story that was utilized by several hundred media. “Positive news is a good thing and we are very proud of the work we undertake to educate consumers,” Slome adds.
